In true Nando's style this billboard focuses on the issues prevalent in New
Zealand and provides a basis to highlight Nando's personality and product
attributes in a winning combination.

The National Provincial Championship – 1st division rugby league in New Zealand provided Nando’s with a great opportunity to highlight core brand attributes in a clever, concise and unique style.

Recently prostitution was decriminalised in New Zealand and Nando's utlised
outdoor and through strategic media placement, generated a lot of discussion
about their product benefits.

Politician Don Brash is renowned for his outspokenness so in true Nando’s style his comments were used to illustrate brand personality and product attributes.